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Website checkup
In order for your website to get to the top of the
search engine rankings you’ve got to make sure that it is optimized
for the search engines.
Are you using the right keywords ?
Are the right words bolded and in the right places on
your site ?
Are you using words instead of images masquerading as
words ?
Check out all the guidelines we gave you months ago and
if you still have questions about your site contact me, and we’ll
analyze your site.
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Making Search
Engines Work for You |
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Remember Content Counts !
Write it and they will come ? What can you do to make
your website interesting enough that people keep coming back and
encouraging their friends to visit your site ? Take a moment to see
why content counts and how to draw traffic to your site:
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Why Content Counts
for Website Success |
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Who Links to You ?
Fully 60% of your search engine ranking is based on the number of
links to your website from other trusted resources on the web.
Even if you follow the ideas above and get all of them right, they
only account for 40% of your search engine rankings. Therefore,
if you want your website to appear in the top 10 in a Google search
you need to understand backlinks and implement them effectively.
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The More Friends (and links) The Better |
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Are You in Front of Everyone’s Mind ?
What are you doing to remind people on a regular basis
that you’re out there and waiting for their business ? One of the
best ways to remind people that your practice exists (without being a
pest) is to include them on your mailing list for an informative
newsletter that you send out 1-2 times monthly. Read our tips about
making that newsletter effective:
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eNewsletter 101
- Keeping Your Practice in Front of Everyone's Mind |
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Have You Become “Social” ?
Social media is the 800 pound gorilla and it’s getting
bigger every day. Facebook alone has grown by over 150 million
members in just the last year !
Have you established a personal presence on LinkedIn
and Facebook ?
Have you established a business presence on LinkedIn if
your market is professionals ?
If your market is individuals, do you have a business
presence on Facebook ?
Are you posting once daily before 9 am ?
Remember, we have free content available for you daily at:
www.Facebook.com/GeorgiaMediators
(you do not need to be a Facebook member to access this content)
“Like” us and use this content – you can even post your
own items out there to share with other mediators. Take a moment to
read our social media tips:
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Social Media - The 800-Pound Gorilla |
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Are You “Mobile” ?
There are over 100 million smart phones in use in the
U.S. today – how has that impacted your digital marketing plans ?
Tablet devices such as the iPad are fast replacing laptop computers as
the portable device of choice. How have these changes impacted your
digital message and, more importantly, have you taken the time to
address this ? Remember our tips:
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Mobile
Media 101 |
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No More Typos !
You’ve spent thousands of dollars and hundreds of hours
crafting your digital message. Why spoil it by relying on people to
type you into their contact directory ? Get your GR code free and use
it wherever possible to avoid those silly typos.
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QR Codes - Your 1" Marketing Opportunity |
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Fall will be here before we know it – don’t
procrastinate any longer. Get your digital marketing ready ! Every
mediation that goes to another neutral is a piece of business that you
could have attracted to your practice. |
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