The class you've loved is back and approved for a full 6 hours of CE credit by the Georgia Office of Dispute Resolution !  With content updated for 2014-2015 this is the course everyone wants, with the information they need to market their practice and bring in paying clients.  Scheduled for the day after this year's ADR Institute, this year's course will allow you to make a full weekend of your trip.  So book your trip today - get a room at the Glenn Hotel, sign up for the ADR Institute and click at the bottom of this page to sign up for this class.

Whether you're doing your marketing yourself or managing others to do it for you, this is the course you need to understand how to utilize today's digital resources ethically, effectively & efficiently.  (Note: Although this class is designed for ADR professionals, anyone who sells professional services would benefit from the concepts we present.)

Please note - seating for this event is VERY limited - don't miss out...click below to reserve your place today !

Intended Audience This course is designed for those who want to do their own digital marketing or for those who want to effectively manage the people they hire to do it for them.  A basic understanding of email, LinkedIn, and the internet in general is important for all attendees to derive maximum benefit from the course.
Date:	Saturday / December 13,  2014 (The day after the 2014 ADR Institute)
Location:	The Glenn Hotel, Atlanta (Next to the GA Bar building - site of the ADR Institute)
Time:	8:00 AM - 4:00 PM
Duration:	7 Hours including lunch & breaks
Cost:	SPECIAL PRICING The hotel has just given us a bigger room !   $275 Special last minute pricing $750 3 seats - last minute pricing
Credits:	6 CE hours from the Georgia Office of Dispute Resolution

Topics Covered
Leveraging your past to build a future
            Defining your market niche
            Recognizing your best prospects and referrers
            Meshing traditional and electronic marketing
            Push v. Pull digital marketing in 2015

Website basics
            Website structure
            Templates v. ground up construction
            SEO (Search Engine Optimization)
            Picking the correct hosting company for your website

Social media
            Which platforms are important
            Business v. Personal profiles
            Writing a LinkedIn profile that gets noticed
            Participating v. Existing
            Disclosing online relationships - an ethical issue ?

Email  Newsletters
            What's old is new again
            Selecting content that will get shared
            Formats that work
            Driving readers to your website & social media accounts

Reviews
            Setting up your practice on online review sites
            Managing negative online reviews and comments appropriately
            LinkedIn endorsements - perception v. reality
            Soliciting reviews and endorsements - the ethics and reality
            The ethics of using reviews & endorsements in your marketing material properly

How to outsource your marketing correctly
"Writing the Book" - the power and ethical peril of perception in your marketing
             ...and much, much more !