Smart Tools came into being in 2002 as a result of the burgeoning internet
market. We had spent the prior decade selling & implementing CRM
(Customer Relationship Management) systems. Most of our customers
were sales organizations and as they neared the millennium the issue of
providing websites as part of the client's marketing program became an
issue. At that time businesses were beginning to feel that in order
to be taken seriously they needed to have a web presence...even if it just
provided a basic overview of the business.
As time went along and the market matured DST began designing much more
robust sites including those with e-commerce functionality. DST's
ability to present information in a coherent manner with an intuitive flow
resulted in inquiries from a wide variety of market segments - not just
sales organizations. The websites we designed became larger and the
work eventually overtook our CRM work.
Designing and implementing robust websites led to inquires for other
design work including logo designs and printed collateral such as
brochures, product slicks, letterhead, etc. With the introduction of
Social Media such as Facebook and Twitter our technology skills were in
even greater demand. We became a one-stop shop fulfilling all of our
client's marketing needs.
However, we still had the advantage of decades of experience in the
computer hardware and software business. So we kept the best
software tools we had found and added them to our offerings. Today
we can help you develop the infrastructure necessary to run an effective
salesforce who are able to seamlessly manage the leads that are coming in
as a result of all of our marketing efforts including your website,
printed collateral, and e-marketing.
We hope you will consider becoming one of our customers. Working
together we can take your business to even greater success than you've
enjoyed so far !
Certified in Emerging
Media Technology by
Inbound Marketing University